Unreal Finance Enters Strategic Partnership with Leading Marketing & Consultancy Firm Lunar Digital Assets

Unreal Finance
3 min readApr 21, 2021

Achieving our aim of revolutionizing the decentralized lending space will be no small feat. As with any innovator, we need strong partners backing us to make a lasting impact. Unreal Finance is therefore excited to announce our partnership with Los Angeles-based blockchain marketing & advisory firm Lunar Digital Assets.

Since their establishment in 2017, Lunar Digital Assets (LDA) has quickly risen to become one of the premier marketing and consultancy firms in the space. The Lunar Digital Assets team comprises experts in all things blockchain marketing and growth related — from community growth and engagement to content creation and business development.

LDA is no stranger to assisting DeFi innovators to thrive, already working with up-and-coming comprehensive DeFi protocol UniLend Finance, Tendermint-based financial applications protocol Persistence One, and the leading Layer 2 DEX QuickSwap, in addition to industry titans such as Polygon (formerly Matic Network) and many more. LDA has been a key ingredient in the success of all of their partner projects.

Lunar Digital Assets has now turned their attention to Unreal Finance. The firm aims to maximize Unreal Finance’s outreach and amplify our presence for maximum awareness and impact. With their finger firmly on the pulse of the industry, LDA will assist Unreal Finance to thrive and become a household name in the blockchain space.

Unreal Finance will leverage Lunar Digital Assets’ expertise in project development, community engagement, and their network of industry connections in the cryptocurrency & blockchain space. Through a series of strategic community initiatives, the partnership will also accelerate Unreal Finance’s entry into various international markets and help to foster the growth of a strong, informed and committed global community.

“At Lunar Digital Assets we are extremely selective when it comes to partners which we align ourselves with. Our aim is to utilize our strengths to accelerate projects which we believe will have a profound and lasting impact on the decentralized movement. Unreal Finance is one such player. The prospect of tokenizing yield is poised to reshape our perspective of decentralized lending and unlock untold opportunities for the DeFi community, and we are excited to be a part of their journey.”
Roc Zacharias, CEO — Lunar Digital Assets

About Lunar Digital Assets

Lunar Digital Assets is a Los Angeles-based cryptocurrency and blockchain marketing and consulting firm. Through their expansive network, the Lunar team also specializes in fostering deal flow between counterparties and has working relationships with some of the industry’s top exchanges, organizations, developer communities, publications, and thought leaders.

About Unreal Finance

Unreal Finance is a decentralized protocol that allows users to tokenize the yield generated by popular lending protocols such as Compound, Aave, UniLend etc. By tokenizing their yield, users can lock in their interest rate thus getting a fixed interest rate; using Unreal Finance, a user can instantly sell their unrealised yield, effectively locking their interest rate at a fixed price. Moreover, traders can now speculate on the unrealised yield.

The Unreal Finance team would like to thank all of our early supporters for their interest and support thus far. We’re at the beginning of a long and very exciting journey. Future yield will be tokenized, and together we’re about to usher in this new paradigm in decentralized finance.

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